As a leading brewer for over 150 years, HEINEKEN knows a thing or two about thriving in a changing world. After the disruptive beginning of the 2020s, HEINEKEN rolled out a company-wide strategy to make its business more resilient and adaptable—the EverGreen strategy. This strategy centers around customer centricity, productivity, and urgent business digitalization.

“The EverGreen strategy translates into becoming the best-connected brewer,” described Mark Sleijpen, Global Digital Technology Toolkit Manager. “This strategy comprises several elements, one of them being the use of hyperautomation to support our productivity and digitalization ambitions.”

Among several goals, these ambitions translate into giving back one million hours to the organization by the end of 2025 and supporting the overall digitalization of the company. This means thousands of tasks must be automated, and many more processes must be digitized across the 80+ operating companies (OpCos) worldwide.