Generative AI (GenAI) has captured the attention of industry leaders worldwide,
prompting developers and executives alike to seek a deeper understanding of how the technology can differentiate them in their chosen markets.

The potential of GenAI lies in making faster decisions, use of deeper insight and producing competitive advantages at a pace and cost not previously achievable at scale. However, turning this potential into real-world outcomes demands a realistic understanding of where GenAI can be successfully implemented today and the kind of challenges that implementation will bring