Some of that competitive advantage will come, and is coming, from the use of gen AI assistants to support employees and customers across the business. Gen AI is applicable to a variety of use cases within customer service and innovation, financial management and planning, risk and compliance, development and IT operations, to name a few.

If you’re in the market for gen AI assistants to improve employee productivity and customer experiences with the aim of improving your competitive advantage, you might be experiencing hype fatigue from the sheer number of products claiming to be AI assistants, or so-called intelligent virtual agents, AI chatbots, digital labor or digital assistants.