To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed eight decision-makers and surveyed 119 respondents with experience using the Business Plan. For the purposes of this study, Forrester aggregated the interviewees’ and survey respondents’ experiences and combined the results into a single composite organization that represents a global design- and engineering-focused enterprise with $2 billion to $8 billion in annual revenue and 1,000+ employees. The composite organization should not be interpreted as the only type of organization that may realize value from Business Plan.