When compared to the total audience (persons aged 2+), who spend 74% of their TV time in ad supported environments, AANHPI audiences spend about 69% of their TV time in the ad supported ecosystem. A five percentage point difference from total market means advertisers have a narrower window to reach the audience. While that gap may seem like a limitation, it actually signals an opportunity for a sharper strategy. Reaching this digitally-savvy audience requires advertisers to be more thoughtful in their cross-platform media plan.