Offline attribution connects digital marketing exposure to tangible, real-world outcomes. While many customers visit a website during their buying journey, a significant portion of commerce still happens offline—whether through in-store transactions, phone calls, or chat agents. This method bridges that gap, helping ensure businesses can accurately link online engagement to offline revenue. It’s important to be sure your attribution methods don’t just measure online interactions and metrics like click-throughs, view-throughs, page views, and ecommerce purchases. These digital metrics let you know about part of the customer journey, but they don’t consider the portion of commerce that is still happening in physical environments, like brick-and-mortar stores.