Closing the Readiness-Reality Gap

SAS commissioned a global IDC study of 1,600 SMB leaders. The results of the research were published in an IDC White Paper Source: AI for SMBs: Closing the Readiness-Reality Gap, May 2026, (IDC #EUR154502326); n = 1,600 Research by: Daniel-Zoe Jimenez, Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research, IDC and Dominique Bindels, Consulting Manager, Custom Solutions Europe, IDC

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Closing the Readiness-Reality Gap

@SAS

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