The modern omni-channel sales environment, characterized by ultra-fast, hyper-local fulfilment, has brought new pressures. Warehouse operations must be rapid, accurate, agile, efficient and synchronized. They must deliver the right product to the right place at the right time, flawlessly, even in the face of unprecedented demand volatility. Warehouses are expected to work both harder and smarter, but they face historic labor shortages — and historic margin pressures.