But it’s this very imperative for change that also brings jeopardy, says Magimay, because “while bold leaders are taking action, speed without strategy risks taking you in the wrong direction.” Worse still is the risk of irrelevance from not taking any action at all.

In Magimay’s view, the organisations making progress are those who take strategic steps to protect their enterprise knowledge: the proprietary knowledge, data, intellectual property and unique ways of working accumulated over the years. He adds: “Now that AI is becoming commoditised, advantage comes not from the technology itself but from the strategies you use to gain and preserve enterprise knowledge.