Employers have known for decades that their employee benefits package can make or break their strategy for attracting and keeping great workers. But what many employers don’t consider is the importance of the enrollment experience in fulfilling that strategic promise. If employees don’t understand the enrollment process, or struggle to complete it, the employer has lost an important lever not only in protecting employees’ physical and financial health, but also in building a better all-around employee experience. And in today’s challenging market for talent, supporting employees, building their trust and loyalty, and helping them feel engaged at work are all undeniably crucial to long-term success.