Leah Pruett, a hot rod driver, was tired of finishing outside the winner’s circle. Race after race, her elusive margin of victory—just a few thousandths of a second—remained out of reach, buried in the vast datasets her crew at Tony Stewart Racing collected. “Leah’s National Hot Rod Association team had to manually process all these data points—temperature, wind, track conditions—under intense time pressure before each run so they could fine-tune the car and finalize strategy,” said David Luftig, an executive vice president at Pellera Technologies, an IT solutions firm whose work, beyond Tony Stewart Racing, includes large healthcare, cybersecurity and technology companies.