Surveyed customers choose ActiveCampaign because it solves actual business problems and it’s easy to use. Sixty-two percent of customers surveyed say ease of use was their top reason for buying our autonomous marketing platform, while 86% say it’s simple to get started. That simplicity translates into real results. Eighty-eight percent of customers reported seeing value faster with ActiveCampaign compared to other tools. And 86% say ActiveCampaign delivers better ROI than competitors, which earned us recognition as a G2 leader for both Fastest Implementation and Best Estimated ROI.