AI isn’t just on the horizon; it’s fundamentally reshaping how marketers maximize campaign performance and deliver bottom-line results. While 66% of respondents began using AI for personal tasks, people are now equally likely to use it for both personal (48%) and professional tasks (48%). To uncover how AI is transforming marketing and the opportunities it presents, we surveyed 1,000 professionals with marketing responsibilities in their day-to-day work, including marketers from C-suite leaders to junior titles, as well as business owners wearing multiple hats (including that of a marketer)