Today’s tech industry looks different than the tech industry of the past. High interest rates, decreased VC investments, and lower overall spending has put efficiency, engagement, and cost savings top of mind for industry leaders. Tech companies still have to serve their customers, but the move away from a growth at-all-costs mindset means that they’re also operating under higher scrutiny from investors and analysts on where that growth is coming from. Or, to put it another way, growth is still a key goal, but efficient growth — and customer retention — are paramount.