Challenges abound from ongoing digitalisation; competition from fintechs and non-banks; digital currencies and open banking; and perhaps the most profound innovation and disruption of the intelligent age: AI. Each of these influences leads down its own proverbial rabbit hole—a complex maze of interconnected paths, sidetracks and hidden pitfalls. With so many diverse and fast-moving forces at play, how can banks chart a clear, manageable course? Where should they focus, and how should they prioritise when everything demands immediate attention, well-defined yet flexible strategies, enabling technologies, excellent execution and a skilled workforce? How can banks protect their current operations while innovating for the bank of tomorrow? To answer these questions, Economist Impact surveyed 1,700 senior banking executives to identify the most pressing trends and challenges facing global banking over the next decade, and to understand how those priorities are shaping the now and the next.