As organizations expand their ServiceNow footprint, they face increasing complexity in balancing rapid delivery with effective governance and instance management. The State of ServiceNow Operations Report 2024 analyzes customer behaviors, operational patterns, and emerging trends to help platform owners optimize their ServiceNow operations and industry trends. This report synthesizes insights from our inaugural annual survey conducted in Q4 of 2024, revealing nuanced patterns in how organizations approach ServiceNow delivery, instance management, and operational governance as they mature.