In recent years, the mobile app industry has seen an increase in conversations around security concerns, but unfortunately, it isn’t enough to keep pace with malicious parties that continue to develop new and more advanced attack methods. Take brand abuse attacks, for example, which make up 65% of attacks on mobile finance apps. They’re particularly concerning because they seek to exploit any vulnerability, no matter how small, in an effort to damage the brand. These attackers aren’t necessarily after the organization’s IP or sensitive data, which are often the focus of security efforts. Instead, they fly under the radar, targeting lesser-known or deprioritized vulnerabilities.