As retailers and marketplaces race to build retail media networks, smaller players face the challenge of competing with giants like Walmart and Amazon. Sam Wright, retail media consultant at Kevel, explains how innovation, first-party data and customer experience can give them the edge – while AI and standardisation reshape the future of retail advertising.

In this fireside chat, Tom Watts, director of commercial content at Raconteur was joined by Sam Wright, retail media network consultant at Kevel to discuss how brands can unlock long-term retail media success without compromising on their consumers’ shopping experience.