This report is based on a new survey of 1,600 organizations across the globe. The respondents are decision makers in GenAI strategy or data analytics in organizations across key sectors. The research assesses their current plans to deploy GenAI, reveals how the technology is integrated into their strategic planning, and explores the specific issues they have encountered along the way. Through meticulous analysis, we examine the pulse of the market, offering insights into the prevailing sentiments around GenAI and the hurdles that organizations face as they integrate the technology into their operations.