Generative artificial intelligence (gen AI) has captured the imagination of industries of all sizes, each looking to unlock its power and potential. By 2026, Gartner predicts that roughly 80 percent of enterprises will have deployed gen AI applications. From unlocking new growth opportunities and reinventing customer experiences to boosting employee productivity, software and technology companies can use gen AI to drive impact and shape their future. Despite the forward momentum and compelling opportunities, leaders of software and technology companies also see the challenges gen AI presents and have questions: Where does the technology fit within the business? How can we extract its value while minimizing risks? Do we have the right foundation to successfully execute on gen AI use cases? The good news is that software companies are already driving meaningful business value quickly with gen AI on Amazon Web Services (AWS).