For example, developers can get code suggestions to improve productivity and develop applications faster. Marketing teams can create ad copy and stunning visuals in minutes using natural language instructions. Customer service departments can transform call centers using gen AI–powered chatbots to answer customer questions with conversational interfaces. Finance teams can produce reports tailored to different business units, making it easier to build and consume insights across organizations. The lack of a single, universally accepted playbook for gen AI success is keeping some businesses on the sidelines, with otherwise decisive decision makers unsure of how to take the next (or first) step of the AI journey