As start-ups and enterprises increasingly rely upon AI workloads, IREN aimed to capitalize on this growing demand by offering power-dense compute services with a difference – using 100% renewable energy to power its data centers. Headquartered in Sydney, Australia, IREN has built data centers in North America to offer AI Cloud Services close to sources of renewable energy such as hydro, solar and wind. With the cost of AI integration proving a barrier to entry for many businesses, IREN wanted to make power-dense workloads more accessible by bypassing the need for direct hardware investment – but it needed to act swiftly to be among the first businesses to offer such a service. Having assessed numerous options and received assurances about meeting its time to market goals, IREN chose Dell Technologies as its primary provider of data center infrastructure solutions.