This report focuses primarily on ABM tools that gather information about prospect and account intent, provide B2B data enrichment and manage account interactions, such as digital advertising, social media, websites, email, events (both live and online), in-person/phone-based sales outreach and direct mail. Adjacent technologies integrate with and work alongside these tools to provide predictive analytics and recommendations; and infrastructure and orchestration services. The vendors profiled in this report represent some of the choices available; they are not a comprehensive list of ABM tool vendors. This report does not recommend any ABM tools or companies and is not meant to be an endorsement of any particular product, service or vendor. The report explores ABM market growth and trends, the key elements of successful ABM strategies, ABM tool capabilities and recommended steps for making an informed purchase decision. If you are considering licensing an ABM software tool, this report will help you make a purchase decision and select the best partner for your business needs.