Marketing teams are expected to do more with less. And the pressure is greater than ever.  Charged with generating pipeline, proving ROI, and building top-tier brands, marketing leaders must execute sophisticated marketing strategies — all with fewer resources, tighter budgets, and rising complexity in buyer behavior. Add in fragmented tech stacks and static account-based marketing (ABM) platforms that only exacerbate sales and marketing misalignment, and the situation becomes even more complicated. How can CMOs win in this environment? Those who adopt a datafirst, intelligence-driven, and AI-powered approach to ABM will come out ahead.  This guide outlines a smarter way forward: building a unified, AI-powered ABM solution grounded in real-time signals and the industry’s most complete data foundation.