Your benefits package is central to your HR strategy. The right benefits play a role in recruiting, employee engagement, and long-term retention. In fact, 88% of U.S. job candidates say benefits are among their top considerations before accepting an offer (SHRM). That’s why selecting a strong benefits package is one of HR’s most important jobs.

In this era, that’s more complicated than it sounds. Start with a list of mandatory benefits—and as your company grows, that list will only get longer. On top of that, workers have come to expect non-traditional options, like wellness programs and mental health support. Depending on your specific team, some benefits might be more attractive than others.