In the consumer-driven world beyond the exam room walls, the public has come to expect an engaging digital experience everywhere from retail to the workplace to entertainment. Similarly, patients today desire a more engaging digital healthcare experience. The move to healthcare information technology was accelerated by COVID-19 — telehealth became the norm, as did online provider search, scheduling visits and viewing test results. The pandemic forever changed the way patients and providers alike view access to healthcare. Patients have begun to embrace technology which could provide better communication, and treatment in the safety and convenience of a virtual setting. More and more, patients are taking the reins of their own healthcare with the use of patient portals and the help of devices such as wearables and healthcare monitoring on easily accessible smartphone apps.