According to Forrester², Sellers consistently spend less than 25% of their time directly engaging with buyers. Gartner³ recommends to “let salespeople focus on where they excel: engaging buyers on a human level to understand their needs, motivations and objections, and ultimately validate that a purchase is right for them.”

Time with customers is everything and your future growth depends on your sales force. But with sellers supporting more customers and accounts they are spending an increasing amount of time updating internal systems. Alongside the need to hit targets, this pressure has 89% of sellers saying they are burned out (Gartner). What could your sales team do if you removed the mundane, armed them with useful insights, and gave them more time with customers?