College students are the next generation of consumers and one of the most lucrative audiences a brand can engage. Giving students an exclusive offer is the best way to acquire and retain them. This guide gives you everything you need to harness the full potential of the student market They have incredible spending power, and acquiring them while they’re forming brand relationships can help you win them for life.

Ninety percent of students check to see if a brand offers a student discount before making a purchase, and even more will share that offer with other students. And 67% of students say they are more loyal to brands that give them an exclusive offer. 
 , including insight into who they are, what they want from an offer, and where and how to promote it for maximum conversions. And it’s all based on the expertise we’ve gained from helping the world’s leading brands run highly successful student campaigns.