Consumers are now increasingly beginning their buying journeys through AI agents. A shopper asks ChatGPT to find weekend climbing gear. ChatGPT then searches a handful of retail catalogs, builds a cart, and heads toward checkout, no browser tabs, no comparison spreadsheets, no scrolling through search results. This is agentic commerce. This is happening right now, but most retailers don’t have the tech in place to allow consumers to actually complete the check out using an agent.