Mexico’s soccer identity runs through Liga MX, the most-watched soccer league on U.S. television in 2025, outpacing UEFA Champions League, the Premier League, NWSL, and LaLiga.1 In Canada, fandom rallies behind the CanWNT and the NWSL, the latter of which is U.S. based but built heavily on Canadian talent. And in the United States, soccer has passed from emerging interest to cultural infrastructure, anchored by a fanbase over 62 million-strong that ranks fifth in the world.