In just 24 months, enterprises have invested over $40B into AI. Yet, almost none of that spend has turned into real business value. According to Atlassian’s State of Teams Report, only 12% of executives report widespread, strategic AI use across their organizations. That isn’t a technology gap. The models are capable. The tools are accessible. It’s not a talent gap — every enterprise has people eager to put AI to work. The problem is enterprise context.