This report draws insights from consumer surveys conducted in November 2024, involving 8,000 nationally representative respondents across eight key markets: the UK, the USA, Canada, Australia, Germany, France, Italy, and Spain. Additionally, a B2B survey gathered responses from 400 senior decision makers at ecommerce businesses with a turnover of $12.5 million or more. Economic modelling and retail sales forecasts leverage proprietary Retail Economics data combined with official national statistics to provide a robust analysis of market trends and projections.