It’s no secret that AI has impacted what it means to be a marketer, for better and for worse. Marketers have been stretched thin, at risk of burnout, and set an unspoken (and sometimes even spoken) challenge: keep up, or get left behind. AI has business leaders asking the same questions they always have — how do we keep growing, how do we stay relevant, how do we capture new interest — but this time, they’ve added on “and how can we use this new technology to do it?