Interviewees said that prior to using Cognite, their organizations struggled to access and leverage data from siloed, outdated industrial systems — a significant barrier in their digital transformation journey. While they made attempts to digitalize their industrial operations, interviewees invariably found that their organizations were not equipped to tackle the complexity and scale of the project alone. They recognized the necessity of advanced technologies like AI and ML in such transformation projects. With the investment in Cognite, interviewees found that their organizations were able to implement and scale their projects much quicker than before. The improvement in data access, coupled with AI that assisted with analytics, gave them better oversight of asset performance, allowing them to optimize production and operations (e.g., maintenance).