Writing an appeal from scratch can be intimidating. You do so much great work—choosing just one thing to talk about is a tall order! When in doubt, use this simple formula to get started. As you write, edit, and rewrite your fundraising appeal, you’ll quickly get a feel for how to make it your own. First, start with a story. Then, help your readers understand how their support will make an impact related to that story. Finally, end your email with a direct appeal for a gift. Make sure it’s easy to act upon!