Although most organizations already have essential data protection capabilities for backup and disaster recovery, new challenges and emerging innovations are driving progressive companies to modernize their data protection tools and processes. The “Enterprise buyers’ guide to data protection 2024” highlights key market trends and challenges while providing information on what capabilities and processes organizations should consider implementing to ensure their investment in data protection not only meets current requirements but also has the adaptability to keep up with modern workloads. Such workloads include SaaS and cloud-native architectures.