As a marketer, you know the power of a personalized experience. You know how satisfying it is when an ad pops up during your evening TV time or daily social media scroll with the exact product you were looking for — or a product you didn’t know you needed. Whether you’re shopping for a back-to-school laptop or a memorable vacation, the brand that brings you the best option wins, and it shows in performance results. In fact, companies that deliver personalized experiences generate 40% more revenue than organizations that don’t.