However, the team soon realized the enormous potential for scalability with Dynamic Yield’s Experience OS, possible even with its small central team. This central team rolled out a global program to personalize 63 domains, displaying products based on regional popularity and availability and seamlessly managing local discounts, currencies, and images for 3 of Electrolux’s brands in 21 markets and 6 languages. The ingenuity of Electrolux’s team structure also allows the brand to manage unique regional campaigns that address more nuanced, market-specific customer needs, driving incremental revenue.