To optimize the customer journey and drive loyalty, Ocado partnered with Conversio, a data-led optimization agency and a long-time partner of Dynamic Yield. In a period of eighteen months, Conversio has worked with Ocado to implement, strategize, and deliver its first personalization program aimed at encouraging customers through the funnel, from the first shop to loyal subscriber. Their data-driven strategy tests small website changes to determine the most effective experience and offers for every stage of the customer journey. Ocado and Conversio have proved that small, continuous improvements yield significant results and uplifts for core business KPIs, including a +13.5% increase in subscriptions to Smart Pass, Ocado’s delivery membership program.