Tenured users of Dynamic Yield, On’s eCommerce team has generated strong results from personalization for years, running campaigns for 11 regions worldwide. When it comes to experience optimization and driving revenue, they are tried and true. But recently, the team has also begun to think of personalization as a powerful tool to build a sense of community through On’s websites and apps. This new focus is aligned with On’s recent expanded business goals, which sees the brand moving beyond its famous elite running shoes and providing lifestyle apparel for all types of movers and activities. By reframing On’s new website through a storytelling lens, introducing new product and content recommendation strategies, navigation options, and an ambitious roadmap incorporating personalized home pages and an app, On is leveraging Experience OS to not only achieve its business goals, but to build a community of sports enthusiasts and pros.