Quality jewelry is a luxury item, which means that customers often don’t purchase on the first visit. Therefore, sticky first impressions, even for anonymous visitors, are essential to secure repeat visits and conversion. Yet this significant challenge is faced not just by Signet, but by marketers across industries: how do you personalize effectively for an anonymous, first-time visitor? Signet leveraged proprietary Mastercard spend insights and prediction models alongside personalization, empowering the team to deliver personalized content from the very first touch — reaping huge returns on critical KPIs.