In the course of only six months, Sweaty Betty created a personalization-focused squad within their Digital Product Management team, coordinated their departments on goals associated with personalization, implemented their new tool Dynamic Yield, and hit the ground running with strategic on-site experiences and tests. Overall in their biggest market, the UK, they saw an uplift in revenue from personalization in 6 months, including a +52% increase in items per transaction and a +57% higher average order value from personalized recommendations.