Marketing to software developers and technical teams isn’t like marketing to most B2B tech buyers. Savvy developer marketers know that their target audience doesn’t respond well to traditional gimmicks. They want tools that work, content that’s useful, and communities that speak their language. If your campaigns feel salesy or surface-level, they’ll get ignored faster than a failed build. And their influential opinions are crucial to convincing developer tech and tool buyers (nope, it’s not always developers!)