The New York Giants, with a recognized global and multigenerational fan base, use cloud analytics to attract and increase fan engagement to deepen relationships and improve loyalty.

“It’s incredible that we’re going to have our 100th season in 2024. Not a lot of franchises get to celebrate a milestone like that, and the most important thing is to celebrate it with our fans. We have fans who have been passing down their season tickets from generation to generation. Whether you’re a new fan or you’ve been with us for a long time, everything we do with the fan revolves around data, from ticketing to concessions to retail. All the information helps us understand, engage, and give them the experience they care about,” says Russell Scibetti, vice president of strategy and business intelligence at the New York Football Giants.