Customer Data Platforms (CDPs) are no longer just a place to store and manage customer data—they’re becoming the intelligence layer that powers AI-driven experiences. Today, businesses use CDPs to launch data-driven initiatives across the entire customer lifecycle, from acquiring high-value audiences to increasing customer lifetime value through personalized engagement strategies.

Yet, while 75% of businesses are increasing AI investments, less than half are confident in their data quality. At the same time, marketing budgets remain under pressure, data regulations are tightening, and customer expectations for real-time, personalized engagement continue to rise.