Digital transformation—whether it’s migrating to the cloud, or deploying enterprise CRM—is all about driving results and improving productivity. AI is no different. According to a survey of analytics and IT leaders, the benefits of adopting AI include faster business decision-making, operational efficiencies, more time to focus on valuable work, automated workflows, and improved customer experience. But for AI to achieve all of these benefits—and more—you need to identify the projects that will achieve the highest returns. Not every use case is suitable for an AI solution, and determining where you should deploy AI is both an art and a science. It begins with a deep understanding of what you are trying to accomplish, and consider potential challenges.