Today, software buyers prioritize consumption-based spending that increases predictability and control and minimizes the cost and risk of IT overheads. By applying consumption, businesses can more easily scale-up / scale-down, optimize flexibility, and satisfy ever-changing demands.  But as a software business, how do you ensure you keep up with change and exceed your customers’ expectations? You need to be able to stay agile and innovate for customers, whilst continuing to deliver a robust day-to-day customer experience. A cloud-based consumption model gives you greater flexibility and allows you to meet the demands of your customers, large and small.