The benefits to end customers are significant. They gain increased predictability, flexibility, and control—as well as minimized costs and risks. A cloud-based consumption model also creates exciting new opportunities for software businesses. The cloud makes it quicker and easier for developers to innovate and accelerate time to market. It increases security and makes incorporating new technology-enabled features such as Artificial Intelligence (AI), Machine Learning (ML), voice transcription, and automation more accessible. The cloud enables developers to keep pace with customer demands and stay ahead of the competition. It offers new collaboration opportunities for software organizations, increases capabilities, and broadens reach. In addition, it provides access to a transformative network of potential relationships that would otherwise remain untapped.