The world of email is growing at an alarming rate. Today, there are approximately 4 billion email users in the world, and that’s expected to grow to 4.3 billion users by 2023. With over half of the world’s population using email, mastering email is key to your business growth.

Sending to a mailbox is easy, but sending to the inbox is another story entirely. This is where deliverability comes in order to have great deliverability you need to have a great reputation, and that can only be done through a properly implemented email program.