Data is key to any business today — it fuels decision-making, strengthens customer relationships, and empowers overall operations. As a leading customer relationship management (CRM) platform, businesses increasingly rely on Salesforce to drive growth and productivity. Salesforce has thus become a central hub for managing a company’s invaluable data. It is important to note that Salesforce uses a shared responsibility model. This model clearly defines the assumption of responsibility by Salesforce when you utilize their platform, and where you retain responsibility, namely, over your data. At a high level, Salesforce is in charge of the infrastructure, platform, and software, however the data and metadata is still your responsibility, including its protection and security.